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How To File A DBA In Maine

Key Highlights

  • Discover how DBA enables companies to operate under a name other than their legal identity.
  • Learn how to use DBA to accomplish various goals, including rebranding after a merger or acquisition, market growth, and branding.
  • Find out the costs and procedures for registering a DBA name for a Maine firm.
  • Even if it doesn't lead to the creation of new law practice, discover how a DBA may assist with branding and marketing.
  • Be aware that DBA names may be restricted in Maine and that choosing a name that is both pronounceable and lawful is essential.

What is DBA?

Knowledge is power, as the saying goes, this is particularly true in the business sector. You should know the phrase "DBA," which means "Doing Business As." In the US, the term "DBA" is frequently used to refer to a circumstance when a business decides to use a name other than its registered legal name. It's crucial to comprehend this idea since it has implications for your company's branding, marketing, and even legal compliance.

But it's important to remember that DBA isn't a catch-all phrase. In certain nations, it could also be known as an "Assumed Name." In other situations, the name used can be an entirely made-up alias that has nothing to do with the organization's actual name. Even though these details may seem insignificant, they can significantly affect your company's finances and legal standing. Therefore, it's essential that you comprehend these variations and how they match your specific situation as a savvy business owner.

Remember that education is the key to success in the corporate world, and knowing DBA is just one aspect of the jigsaw.

Why do you need a DBA?

The official way for a business to operate under a name other than its legally recognized name is to apply for a "Doing Business As" (DBA) name. A firm could decide to do this for several reasons, including developing a more appropriate brand name that represents the company's products or services. As a result, the business stands out better from rivals and draws in new customers.

But employing a DBA has more advantages than that. A company may use a novel name to break into a new market or create a distinctive brand identity. For instance, a business can choose a separate term to showcase a specific product line.

Of course, a company may utilize a DBA or alter its name based on various additional criteria. A merger or acquisition, for example, can call for a name change to reflect the company's new ownership or emphasis. Similarly, a company may decide to rebrand to disassociate itself from a damaged reputation or improve its perceived position within the sector.

Whatever the justification, businesses must comprehend the legal ramifications and prerequisites of using a DBA. Penalties, fines, or legal action may be imposed if a DBA application is submitted to a different state or municipal government office. Therefore, it's crucial to research and ensure you adhere to all rules and regulations to avoid potential problems.

How to set up a DBA in Maine

Availability check for business names

By checking its availability, you must ensure that another person isn't already using the business name you intend to use. A valuable tool for searching business names is available on the Maine Secretary of State's website, which might assist you. The following step should be taken once you've confirmed that your selected name is available.

Submitting a DBA registration form

Filling  and submitting it to the Maine Secretary of State's office is required to register your DBA name. Both online and postal services are available for this. Your company's legal name, contact information, and the suggested DBA name will all be requested on the form, along with some other basic information.

Consideration of Your Application

The Maine Secretary of State's office will examine your application after you've submitted it and paid any required costs. If everything goes smoothly, you'll get a certificate of registration allowing you to operate in Maine under your DBA name.

Legal and Compliance Considerations

It's crucial to remember that using a DBA name does not establish a separate legal organization. No matter what name you choose, you must still abide by all laws and rules relevant to your business. However, once you have your new DBA name, you are on your way to creating a distinctive brand identity and standing out in the congested business scene.

Maine DBA name restrictions

It's imperative to consider Maine's limits while choosing a DBA name. Although you can choose any name, there are some crucial rules.

Refrain from names that are misleading or deceptive

Your DBA name must not be fraudulent or misleading to start. This implies you can't call your company anything like a government organization or a charity, which would be misleading.

Prevent using prohibited words or terms

Additionally, Maine has designated particular words and phrases for different categories of businesses. As a result, unless you work in that sector, your DBA name cannot include these words. For example, the terms "bank" and "trust" are only used to refer to financial entities.

No Exceptional Rights

Using a DBA name does not grant exclusive rights to such a name; it is crucial to remember this. It's essential to have strong brand identification and set yourself apart from competitors because they may still use the same or a name that sounds similar to yours.

Forms needed to file a DBA in Maine

You must go through specific steps if you want to register a DBA (Doing Business As) in the state of Maine. The Maine Secretary of State's office must receive a registration form from you before you can proceed. You must fill out an application named "Certificate of Business or Nonprofit Organisation Application."

You can download the form mentioned above from the Maine Secretary of State's website and fill it out manually or get a paper copy to fill out online. Basic information about your organization, such as your contact information and its legal name, will be requested on the registration form. Furthermore, you need to mention the name you'll be going by for your DBA.

Once you've completed and submitted the form, you must also include payment for the filing fee. In Maine, registering a DBA costs $35 as of the year 2023.

The Office of the Maine Secretary of State will carefully analyze your application once you submit your form and pay the required fee. You will be given a certificate of registration, which enables you to use your specified DBA title inside Maine, providing all requirements are met.

Maine DBA filing & registration

Businessmen working on strategic planning

A DBA (Doing Business As) registration with the Maine Secretary of State's office is necessary if you want to do business in Maine under a name different from your registered business name. Here is a guide to take you through the filing and registration process:

Decide on a name

First and foremost, it's crucial to select a name that no other Maine-based company is already using. Using the Maine Secretary of State website, you may search for a company name to see if your selected name is available.

Fill out the registration form

After confirming that your chosen name is available, you must fill out the "Certificate of Business or Nonprofit Organisation Application" form. This form requests basic information about your company, including your contact information, the legal name of your company, the preferred DBA name, and its legal name. You can either fill out the form online or download a printed copy to complete by hand.

Submit the form together with the filing fee

Once the form is filled, it must be sent to the Maine Secretary of State's office. In 2023, the filing fee will be $35.

Await approval

After reviewing your application, the Maine Secretary of State's office will provide a certificate of registration if everything is suitable. Using this certificate, you may operate a business in Maine under the DBA name of your choice.

Maine DBA tax considerations

Taxes accounting isometric illustration

It's critical to understand the tax repercussions if you run a company in Maine under a DBA (Doing Business As) name. Sales tax is one of the taxes you should think about. You must open a sales tax account with the Maine Revenue Services (MRS) if your company sells items or a certain type of service, and you must also collect and remit sales tax on all taxable transactions. Through the MRS website, you can quickly sign up for a sales tax account.

State income tax is another tax worth noting. All companies in Maine are subject to a state income tax. If you function as a sole proprietor or in a partnership, you must include your business income on Schedule C of your personal income tax return. However, you must submit a separate corporate income tax return if you're an LLC or corporation.

You must sign up for an employer account with the Maine Department of Labour if your firm operates with employees under a DBA name. The employer's share of Medicare taxes and Social Security must be paid, as well as the state and federal income taxes that must be withheld and sent from your employees' paychecks.

Depending on your business type, you can also be required to pay additional taxes such as excise tax, fuel tax, or lodging tax. It is crucial to visit the Maine Revenue Services website to learn more about these taxes.

Regardless of the name you use, it's essential to maintain thorough records of all your business's earnings and outlays. As a result, Your ability to file your tax returns and adhere to all relevant tax rules and regulations will be simpler. You may ensure you're fulfilling all your tax duties as a Maine DBA firm by seeking advice from a tax expert or CPA.

How much does a DBA filing cost in Maine?

A DBA (Doing Business As) registration in Maine will cost $35 as of 2023. The Maine Secretary of State's office must receive payment of this fee at the time of filing. The Maine Secretary of State's website should be checked for the most recent information on filing fees because this cost is subject to change. There can be additional payments for running a business under a DBA name in addition to the filing price, such as taxes and license fees. Before launching a DBA in Maine, it's critical to do your homework and set aside money to cover all of these expenses.


In conclusion, establishing a DBA in Maine may be done simply, but it's essential to take the correct procedures and abide by all applicable rules and laws. Before submitting your DBA registration form, you must ensure that no other Maine-based business already uses the name you intend to use for your company. You can start operating under your chosen DBA name after you've filed your form and obtained your certificate of registration.

The tax implications of your business activities must also be considered as a Maine DBA business, though. You might need to register for taxes such as employer taxes, income taxes, and sales taxes. It's vital to do this to ensure you're meeting all of your tax requirements.

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Note: Our content is for general information purposes only. Levy does not provide legal, accounting, or certified expert advice. Consult a lawyer, CPA, or other professional for such services.

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