Starting a company

How To Start A Business In New York

Key Takeaways

  • Beginning a business in New York may be fun and rewarding if you are prepared to put in the work required to make it successful.
  • To launch a profitable company in Iowa, one must be willing to invest a significant amount of time and capital.
  • Wait until you are confident that there is a demand for what you sell in Iowa before you start marketing there.
  • You will need a business plan demonstrating how your firm will go from being a little start-up to a hugely successful enterprise if you want investors to assist you in financing the expansion of your company.
  • If you do not choose to invest in your business immediately, you have several choices accessible to you. The kind of legal structure that you put in place for your business will have a significant effect on how it grows in the years to come.

What Are the Procedures for Starting a Business in New York? 

1. Put Together A Business Strategy

Starting a business in New York requires a great deal of patience, which is the last thing you want to hear. You might be eager to launch your new company, but before you do, taking stock and putting together a business plan is a good idea. Know that your company's strategy is an evolving document. Focus on being as thorough as possible at the outset, keeping in mind that you can always return to make changes and additions as you gain traction, expertise, and resources.

2. Think Of A Name For Your Company

It would be best if you put much thought into choosing a name for your company since it communicates to your target audience who you are, what you sell, how you value your clients, and how they will feel after engaging with your brand. This is not a simple undertaking, but it is one of the most imaginative parts of launching a company.

It's essential to check the availability of a company's name on many services after you've settled on one. First, make sure another company in New York isn't using the name by checking the New York Business Entity Database and a business entity name search with the New York Secretary of State. If so, you'll need to rethink your business plan before moving forward with company registration. Next, do a trademark search for your name on the United States Patent and Trademark Office website.

The next step is to search and see whether your desired name has already been taken in New York or elsewhere. One last thing to do is make sure the domain name you want is still available and, if it is, purchase it immediately. That way, you can construct your company's web presence and instantly attract customers. After you've finished all the above, you may register your business in New York.

3. Decide On A Legal Structure For Your Company And Have It Registered

To what extent you are legally protected, how you will be taxed, and how you will organize your organization's administration, and ownership depends on the type of business entity you form. Also, the way you register your firm will vary by legal structure. Sole proprietorships, partnerships, limited liability companies (LLCs), and corporations are all common types of business organizations in the Empire States, but limited liability companies (LLCs) have been growing in popularity due to their low formation and maintenance costs and the legal protection they offer to their owners. Read our New York LLC formation guide for more information. When deciding on a business structure, it is best to get the advice of an attorney or accountant.

4. Get An Employer Identification Number And File Your Taxes

It would be best to register your business with the New York Tax Department before you start doing business there. Depending on the nature of your business, there may be additional state and local tax obligations that you need to be aware of. When operating in New York City, for example, firms are liable for the city's commercial income and excise taxes, and they must collect sales tax if they sell tangible things or provide specific services.

An employer identification number (EIN) from the IRS is required before you can submit a business income tax return or a payroll tax return. In addition, opening a business bank account, applying for a company credit card, hiring staff, and eventually applying for a business loan all require an EIN. Sole proprietorships are the only businesses not required to have an EIN and can use the owner's social security number instead.

5. Gather All Necessary Documentation

If you want to hire staff, now is also the time to review your responsibilities as an employer. One of these necessities is the purchase and maintenance of appropriate company insurance coverage, such as that which covers medical payments to employees, disability benefits for employees, and unemployment. After filling out the proper paperwork, if your company does not employ any people, you will be issued a Certificate of Attestation of Exemption.

This document confirms that your company is exempt from carrying the aforementioned insurance policies. If you own a business, regardless of whether you have employees or not, you should have insurance in place to protect your assets in the event of damage or loss. This could include commercial property insurance, professional liability insurance in the event of claims of negligence or malpractice, and general liability insurance.

6. Acquire Seed Money For A New Venture

You will, without a doubt, require initial funding to launch your endeavor. Still, if you need capital for a new venture, you should only sometimes go to your local bank. Banks are reluctant to give money to start-ups because they need extensive financial records and established credit histories that demonstrate the company's capacity to repay loans. As an alternative, most new businesses employ a variety of non-traditional funding strategies to get off the ground.

Standard methods include leveraging personal resources, asking for loans from friends and family who believe in the company idea (known as "bootstrapping"), and taking out a loan from a financial institution. You may also attempt crowdfunding or search for angel investors without taking on any debt, if that's possible. For more state-specific finance resources beyond what we've covered in our guides to getting started and doing business in New York City, check out New York's Small Business Loan Resources website.

7. Set Up A Company Checking Account And Get A Credit Card

There are two main reasons why it is essential to keep company and personal funds separate: It will make bookkeeping (and tax season) much easier to arrange, and it will safeguard your personal assets in the unusual event that your firm is sued. The first crucial steps in creating this separation are opening a company bank account and getting a separate business credit card. Thankfully, they're both simple tasks. If you already have a personal bank account and are satisfied with the service, you may choose to use that same institution for your business.

Because banks prefer loyal customers, they may waive the monthly maintenance fee on your business bank account or allow you to set it up entirely online if you keep your personal and business funds separate. Otherwise, check out our recommendations for the best business checking and savings accounts for start-ups and small enterprises. Each one is a great choice. Remember that a checking account is all you really need to get started with simple access to your money. When things begin to pick up steam, you can start saving in a company savings account. To get the most out of your business checking and savings accounts, remember to take full advantage of features like budgeting, setting up automatic transfers, and establishing a payment system for employees.

It's also common sense to use a company credit card for the majority of your regular business expenditures. To begin, applying for a company credit card online couldn't be simpler, and businesses have a far better shot at being approved for a credit card than for other types of funding. Credit card issuers often enable you to substitute your own personal financial information in place of your business's if you are unable to supply your business's financial information on the application. Spending appropriately on a credit card can help you build credit, which is necessary for getting a company loan in the future. Plus, you'll be able to rack up cash back or other incentives because most cards come with perks. In addition, a credit card with a 0% introductory APR period might be a valuable tool for financing your New York company in its early stages. Remember to have a strategy to pay off the debt before the promotional period ends and the APR increases. For businesses in New York, using a credit card strategically can be a great way to help grow the business.

8. Start Promoting Your Business Now

You have the essentials in place to launch a successful business in New York: the required permits, the necessary funding, and the necessary documentation. Promoting your brand-new company is the next logical step. While developing a marketing strategy for your small business is a huge undertaking, it can be a fun way to put your imagination to work. Plus, you may start modestly with your marketing efforts: Just put your energy into establishing and maintaining a robust online presence and connecting with others in your niche. By investing in your website, blog, and social media accounts, you can build relationships with customers and generate leads that may become long-term business relationships.

Site builders like Wix make it incredibly easy to create a website for your business that looks professional. If you didn't already purchase your domain name in Step 2, your website builder should allow you to do so. Your company's website can include as much or as little information as you choose. Have an "About" page so people can put a face to your company, and don't forget to include social media connections. Likewise, if you run a service business, you can incorporate appointment scheduling software to make it simple for customers to arrange sessions with you.

In addition to launching a website, establishing a presence on social media is currently the most effective kind of advertising. Learn the ins and outs of using Twitter, Facebook, and Instagram to advertise your small business by consulting our in-depth guide (while retaining your professional integrity). Put forth the time and effort to consistently deliver excellent content on your preferred channels. Doing so will help you establish yourself as an expert in the field, give your potential clients an excellent first impression of your company, and increase the likelihood that they will hire you.

Remember to let everyone know about your new venture and refer them to your company's social media accounts. While it's essential to leave a digital trail, consider the value of making real-world contacts. Spreading the word about your business through good old-fashioned networking events is a sure way to succeed. Visit local New York company owners in your area, introduce yourself, and ask whether you may keep a stack of your business cards at their till (and promise to do the same for them) if you're planning on opening a storefront, an online store, or a service-based enterprise. In addition, remember the value of word-of-mouth promotion. If you want the word to spread rapidly about your new business, make sure your consumers have a positive experience.


New York has a number of regulations that make doing business challenging, but new businesses have a number of options for how to set themselves up. Initial capital investment, insurance, and licensure may all be tailored to the individual's or business's needs. Start-up business owners in New York have a number of options for making a difference in the state's economy. Using marketing and advertising to get the word out is essential, but ultimately, businesses in New York need to focus on providing a positive customer experience.

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Note: Our content is for general information purposes only. Levy does not provide legal, accounting, or certified expert advice. Consult a lawyer, CPA, or other professional for such services.

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